Client : Estée Lauder Inc.
eureka, Inc. created “SNOW TOWN”, an iPhone app where users shovel snow to create a town full of buildings made of cosmetics.

 
Estée Lauder

SNOW TOWN, an iPhone app for women expectantly waiting for Christmas, released!
To shovel the snow, rub with your fingers, shake your iPhone… and create a “SNOW TOWN” before Christmas.

Estée Lauder Inc. (Chiyoda, Tokyo) released on Nov. 2011 SNOW TOWN, a fun-to-play-with and intuitive iPhone/iPod touch app, to support holiday, a special day for women.

Background
 
To meet the release of HOLIDAY STYLE, a limited edition product line during Christmas season (Oct. 28, 2011 to Dec. 9, 2011), we have created SNOW TOWN under the theme “for all women expectantly waiting for Christmas”.
SNOW TOWN is a fun-to-play-with and intuitive iPhone/iPod touch app where users have fun creating houses and buildings made of cosmetics by Estée Lauder.

Features
 
SNOW TOWN is a fun-to-play-with and intuitive iPhone app where users collect points by shoveling snow that snows everyday and build houses and buildings made of cosmetics to create a colorful town.

App Store
*Please take a look at screenshots of SNOW TOWN.

Contents
 
-Snow Shoveling Feels Good
Flick your finger to shovel layers of snow!
The crunchiness of snow is very addictive.
There are cosmetics inside the snow, so pick them up to earn points.
Use the points collected and trade with houses and building made of cosmetics or even cute animals.
Shovel a lot of snow, and please create your very own SNOW TOWN.

-Everyday Care
Please watch out!
If you leave the snow, the snow will turn into ice!
If that happens, just shake your iPhone and something might happen.
The snow that turned into ice will not be counted as points, so please shovel the snow before it’s too late!

-Collect the Collection
There are HOLIDAY items hidden inside some of the the present inside the snow.
Collect the HOLIDAY items, and add them to your collection.
If you complete the collection, there is a surprise waiting for you…

-Surprise on Holy Night
Something might happen on Dec. 24 to Dec. 25?
The surprise will certainly create a romantic Christmas mood.

-Scenery Change
The scenery will change along with the time (morning, noon, and night).
Please enjoy the touching scenery of the town, which can only be seen for few hours everyday.

-Luxurious Present
Register for the mailing list, and receive a luxurious products by Estée Lauder during Christmas campaign from Nov. 10 to Dec. 25.

Campaign Site: http://www.esteelauder-holiday.jp/digital-tool/

Summary
 
Title: SNOW TOWN
Availability: iPhone App Store
Category: Games
Price: Free
Official Site: http://www.esteelauder-holiday.jp/digital-tool/
App Store: http://itunes.apple.com/jp/app/snow-town/id478284394

FOR IMMEDIATE RELEASE

15 NOVEMBER 2011

PEEPAPP GIVES YOU THE POWER TO “ PEEP” AT YOUR FRIENDS’ APPS

Discover your way through 500,000 apps with the help of your social network.
TOKYO (XX NOVEMBER 2011) – Ever wondered what apps others have? Ever felt dazed
searching through 500,000 apps in the App Store? Tokyo-based startup eureka, Inc.
released on 17 October 2011 peepapp, a free iPhone application that helps users discover
and share applications with their social network.

As we all know, the App Store is flooded with over 500,000 iPhone apps, and users
have difficulty searching for great apps out there. Sometimes, the best way to discover
an app is by showing, comparing, and sharing recommended apps with friends face-
to-face. peepapp is designed to help users discover new apps by highlighting popular
apps among user’s social network. With peepapp, not only can you connect with your
friends on Facebook or Twitter, but can also connect with celebrities and famous people
through “peepapp friends”. Users can peep at celebrities and famous people’s apps
by becoming friends on peepapp. Push notification will notify users whenever they are
followed by a new user. The information is delivered in real-time and it is very easy to find
trending apps.

The difference between peepapp and its competitors is the pursuit of simplicity, avoiding
the over-elaborate and unnecessary. peepapp completely eliminated Top iPhone Apps
List on iTunes and focuses solely on “Social App Ranking”. Social App Ranking is original
application ranking on peepapp to highlight relevant and popular apps in user’s social
connections. Social App Ranking excludes apps already downloaded on a mobile device,
therefore users will be able to discover only new and trending apps.

peepapp also has a beautiful and user-friendly UI to deliver best possible experience
to users. The “4-by-4″ icon screen design creates an experience as if users are
actually ‘peeping’ at their friend’s smartphone. Users will also have their very own profile
page for PC.

According to eureka, Inc., an update for peepapp is already on its way – to redesign the
backend to reduce false detection rate and increase detection rate of paid apps. In the
future update, peepapp will also add a wallpaper detecting function that posts wallpaper
on user’s mobile device on peepapp and deliver users the experience as if they are really
peeping into another user’s mobile phone. While the upcoming updates of iPhone version
is in progress, Android version of peepapp is nearly complete and the official launch is just
around the corner.

“Seeing is believing.”

To download peepapp from iTunes, please visit : http://itunes.apple.com/gb/app/peepapp/id467894637
To view a demo, please visit : Main Page – http://peepapp.net

MEDIA CONTACT

For more information about this topic, or to schedule an interview, please contact:
Takeru Kawashita
Contact : +81 (0)3 6450 2400
Email : takeru.kawashita@eure.jp

About eureka, Inc.

eureka, Inc. is a financially self-sufficient startup with zero outside investment and
generates annual revenue of over $4 million. The company is very young and currently
consists of 21 university students out of 25 staff members.

Summary

peepapp is Sold in App Store
Released : Oct. 18, 2011
Price : Free
Categories : Social Networking
Requirements : Compatible with iPhone, iPod touch, and iPad. Requires iOS 4.3 or later.

FOR IMMEDIATE RELEASE

eureka, Inc. released 「 OKITE 」,

an alarm clock app that sends an embarrassing tweet every time a user hits snooze, on Aug. 24, 2011
OKITE is iPhone/iPod app that aims to make waking up more fun.
The app connects to your Twitter account, and will support you to wake up by punishing you
with embarrassing tweets.

OKITE punishes you with embarrassing tweets followed with the hashtag of #okite every time a user hits
the snooze button.

For example,

“LOL, don’t I look like Paris Hilton?”
“The world needs more talented people like me!”
“I am wearing a sailor suit right now!”

But these examples are just the beginning.
There are more and more embarrassing tweets.
If you don’t want to be embarrassed, OKITE will definitely help you wake up in the morning!

“Description of OKITE”

OKITE is Sold in App Store
Released : Aug. 24, 2011
Price : Free
Categories : Utilities
Requirements : Compatible with iPhone, iPod touch, and iPad. Requires iOS 4.3 or later.